Customer Success Stories
See how businesses and creators use Magic Eraser to save time, cut costs, and produce stunning visuals at scale.
BrightGoods
BrightGoods sells home decor and kitchen products across multiple online marketplaces. With over 500 active SKUs, their team spent 20+ hours per week editing product photos — removing backgrounds, cleaning up imperfections, and standardizing image quality across their catalog. The manual Photoshop workflow created a bottleneck every time they launched new products or updated seasonal collections.
Crestview Realty
Crestview Realty manages over 200 active property listings across a metropolitan area. Their agents take photos on-site, but the images often include personal items from current occupants, messy landscaping, and unflattering lighting. Previously, the agency outsourced photo editing to freelancers at $15-25 per image, creating cost pressure and 2-3 day turnaround delays that slowed listings.
Mosaic Digital
Mosaic Digital manages social media accounts for 15 brand clients across industries. Their content team produces 200+ social posts per week, many requiring photo cleanup: removing brand conflicts from user-generated content, cleaning up event photos, and standardizing product images for carousel posts. The design team was overwhelmed, and turnaround times for simple photo edits stretched to 48 hours.
Lark & Light Photography
Lark & Light Photography shoots 40+ weddings per year, delivering 400-600 edited photos per event. Post-production — removing exit signs, cleaning up venue clutter, erasing photobombers from ceremony shots, and enhancing reception lighting — consumed 15-20 hours per wedding. During peak season (May-October), the editing backlog pushed delivery times to 6-8 weeks, leading to client frustration and negative reviews about turnaround time.
Urban Plate Restaurants
Urban Plate operates 6 fast-casual restaurants with menus that change seasonally. Professional food photography for menu updates, delivery app listings, and social media cost $2,000-3,000 per shoot. With 4 seasonal refreshes per year across 6 locations, the annual photography budget exceeded $60,000. Staff phone photos were a cheaper alternative but looked unprofessional on delivery platforms — resulting in lower click-through rates on DoorDash and Uber Eats compared to competitors with studio-quality imagery.
Riverside Unified School District
Riverside USD produces yearbooks for 8 schools serving 6,200 students. The yearbook teams — mostly parent volunteers and student editors — process over 3,000 portraits and 1,500+ event photos per year. Common issues include inconsistent portrait backgrounds (wrinkled backdrops, visible gym equipment), blemish retouching requests from parents, and event photos cluttered with safety cones, trash cans, and bystanders. Volunteer editors using free tools spent 3-4 weeks on photo cleanup alone, delaying yearbook production timelines.
Summit Auto Group
Summit Auto Group operates 4 dealerships with 600+ vehicles in active inventory. Each vehicle needs 20-30 photos for online listings on their website, Autotrader, Cars.com, and CarGurus. Lot photos captured the cars alongside price stickers, competing dealership logos in the background, trash on the ground, other vehicles, and inconsistent lighting across covered lots and outdoor rows. A contract photographer spent 3 full days per week editing these issues — at $4,500/month — and still couldn't keep up with the 40-60 new vehicles arriving each week.
Torres Portrait Studio
Ana Torres is a freelance portrait and headshot photographer serving corporate clients, actors, and LinkedIn professionals. She shoots 12-15 sessions per week and delivers 15-25 retouched images per session. Manual retouching in Photoshop — skin cleanup, background distractions, stray hair removal, clothing wrinkles, and environmental cleanup — took 30-45 minutes per image. With 200+ images to deliver weekly, retouching consumed 60% of her working hours, capping her capacity at 12-15 sessions regardless of demand. During peak season, she turned away clients because she couldn't edit fast enough.
Bright Horizons Dental Group
Bright Horizons Dental Group runs 3 practices across suburban Atlanta with 8 dentists performing cosmetic and restorative procedures. They photograph every case for patient records, marketing, and insurance documentation — roughly 200 clinical photos per week. The raw images often included clutter on instrument trays, saliva ejectors in frame, unflattering overhead lighting reflections on retractors, and inconsistent color balance between operatory rooms. A front-office coordinator spent 12+ hours weekly in Photoshop cleaning up images for the website gallery, social media, and patient consultation presentations. The backlog meant many compelling cases never made it online.
Pawfect Cuts
Pawfect Cuts operates 2 grooming salons in Portland, Oregon, processing 60-80 dogs and cats per day across both locations. The groomers snap quick after-grooming photos to post on Instagram and send to owners, but the salon backdrop is cluttered — leashes hanging on hooks, wet grooming tables, hair clippings on smocks, and harsh fluorescent lighting that washes out coat colors. The owner spent evenings manually editing the best 5-10 photos daily, but most went unposted. Their Instagram had stalled at 1,200 followers despite 3 years of posting, because the inconsistent photo quality undermined their feed aesthetic.
Iron Path Coaching
Iron Path Coaching is a premium online fitness and nutrition coaching business run by a certified trainer with 180 active clients. Client progress photos are the backbone of the marketing — prospective clients need to see real transformations before committing to the $299/month program. But progress photos arrive from clients' bathrooms, bedrooms, and home gyms with cluttered backgrounds: dirty mirrors, laundry piles, toilet seats in frame, gym equipment scattered behind them, and wildly inconsistent lighting. The coach was paying a freelance editor $800/month to clean up 40-50 transformation pairs, with a 5-day turnaround that delayed social media content and sales page updates.
Solana Jewelry Co.
Solana Jewelry Co. is a one-woman handmade jewelry business selling through Etsy, Shopify, and Instagram, with a catalog of 350+ pieces including rings, necklaces, earrings, and bracelets. Professional product photography sessions cost $1,200 per shoot for 30-40 pieces, and the founder needed 4 shoots per year to keep up with new designs. Between shoots, new pieces were listed with smartphone photos taken on her kitchen table — visible wood grain, shadows from overhead lighting, fingerprints on reflective surfaces, and inconsistent white balance. These amateur listings converted at half the rate of professionally shot items, creating a two-tier product catalog that hurt brand perception.
Whitmore & Lane Interiors
Whitmore & Lane Interiors is a boutique residential design firm in Nashville completing 15-20 projects per year, ranging from single-room refreshes to full-home renovations. Finished project photos are critical for their portfolio website, Houzz profile, and client pitch decks. But photographing completed rooms is never clean — contractors' tools left behind, electrical outlet covers not yet installed, moving boxes stacked in corners, pet toys on floors, extension cords running across hardwood, and the homeowner's personal items (mail, medications, children's art) that shouldn't appear in a public portfolio. Hiring an architectural photographer for each project cost $2,000-3,500 per shoot, and even then, 30% of images needed Photoshop retouching to remove overlooked items.
Bridges to Learning
Bridges to Learning is a nonprofit providing after-school tutoring and mentorship to 500+ underserved youth across 12 community centers in Chicago. Field staff and volunteers capture photos at events, tutoring sessions, graduation ceremonies, and fundraising galas for use in grant applications, annual reports, email campaigns, and social media. But the reality of community center photography means harsh overhead fluorescent lighting, cluttered bulletin boards, visible street addresses on signage that could compromise center locations, branded items from competing sponsors in the background, and inconsistent quality from 30+ volunteers using different smartphones. The communications team of two people couldn't process the 300+ photos submitted monthly, so most donor communications used the same recycled stock-style images.
The Wandering Lens
The Wandering Lens is a full-time travel blog and Instagram account run by a solo creator visiting 20-25 destinations per year, producing 8-10 blog posts monthly with 15-20 original photos each. The fundamental problem with travel photography is other tourists — crowded landmarks, selfie sticks in frame at the Trevi Fountain, construction scaffolding on historic buildings, tour buses parked in front of scenic vistas, and trash cans placed at every viewpoint. The blogger spent 3-4 hours per blog post in Lightroom and Photoshop removing distractions, and some iconic locations were simply unusable because the crowds were too dense. Brand partners for hotels and tourism boards expected magazine-quality imagery, creating constant pressure that turned every trip into a stressful editing marathon.
Black Iron Tattoo
Black Iron Tattoo is a 4-artist studio in Austin, Texas, completing 50-60 tattoos per week across styles ranging from fine-line minimalist to full-color Japanese traditional. Portfolio photos are the primary driver of new bookings — clients choose their artist almost exclusively based on past work. But fresh tattoo photos are messy: reddened and swollen skin surrounding the ink, petroleum jelly shine, paper towel lint, ink smears on adjacent skin, glove marks, blue surgical drape creeping into frame, and harsh overhead task lighting that washes out color saturation. Artists spent 20-30 minutes per tattoo in editing apps trying to make the work look presentable, and many simply didn't bother, leaving their best pieces undocumented.
Retrograde Vintage
Retrograde Vintage is a vintage clothing and accessories reseller operating across Depop, Poshmark, eBay, and a standalone Shopify store, with 400+ active listings at any given time and 80-100 new items listed weekly. The owner sources inventory from estate sales, thrift stores, and warehouse lots, photographing items on a bedroom door-mounted hook, a cluttered dresser, or laid flat on a bedspread. Every platform demands clean, consistent photos to rank in search results, but the reality was wrinkled fabric backgrounds, visible door hardware, power outlets in frame, inconsistent natural lighting that changed hour to hour, and the same bedspread appearing in every flat-lay. Listing speed was bottlenecked at the photography step — shooting and editing 15-20 items per day consumed 6+ hours.
Caldwell + Park Architects
Caldwell + Park Architects is a 15-person firm in Denver specializing in sustainable commercial and mixed-use buildings, completing 8-12 projects annually. Completed building photography is essential for award submissions, competition entries, RFQ/RFP responses, and the firm's website portfolio. Professional architectural photographers charge $3,000-5,000 per project, and scheduling adds 2-3 weeks of lead time. Even with professional shoots, finished photos often contain parked cars obscuring facades, dumpsters near loading docks, construction debris from neighboring sites, temporary signage, utility trucks, and pedestrians that break clean sight lines. The firm was spending $35,000-45,000 annually on photography plus an additional $5,000 in Photoshop retouching to remove these elements.
Seoul Bowl
Seoul Bowl operates a Korean fusion food truck in the Denver metro area, serving at 4-5 locations weekly plus private catering events. Menu photos are the primary sales tool — displayed on the truck's digital menu board, the ordering app, Instagram, and catering proposal decks. But food truck photography happens in the worst possible conditions: the service window with grease splatters, parking lot backgrounds with asphalt and dumpsters, paper boat containers that look cheap in photos, inconsistent lighting from overcast days to harsh afternoon sun, and other food trucks parked alongside competing for the same shot angles. The owner's spouse handled social media but lacked editing skills, resulting in unappetizing photos that undersold the food quality.
Glass Harbor
Glass Harbor is a 4-piece indie rock band based in Philadelphia, self-releasing music and booking their own regional tours across 30-40 shows per year. Professional press photos, social media content, and merchandise designs require high-quality imagery, but the band's $0 photography budget meant relying on smartphone shots taken at venues, rehearsal spaces, and DIY photo shoots in alleys and parking garages. Venue photos had exit signs, fire extinguishers, and branded beer banners in every shot. Rehearsal space photos showed tangled cables, acoustic foam falling off walls, and water-stained ceiling tiles. Their merch designs — t-shirts and posters — looked amateurish because the source photos were visibly low-quality.