Summit Auto Group
How an auto dealer group used Magic Eraser to produce clean vehicle listing photos 5x faster, boosting online leads and reducing photography costs.
The Challenge
Summit Auto Group operates 4 dealerships with 600+ vehicles in active inventory. Each vehicle needs 20-30 photos for online listings on their website, Autotrader, Cars.com, and CarGurus. Lot photos captured the cars alongside price stickers, competing dealership logos in the background, trash on the ground, other vehicles, and inconsistent lighting across covered lots and outdoor rows. A contract photographer spent 3 full days per week editing these issues — at $4,500/month — and still couldn't keep up with the 40-60 new vehicles arriving each week.
The Solution
The lot attendants now photograph each vehicle using smartphones with a standard shot list. Magic Eraser cleans up every image: removing price stickers and window tags, erasing competing brand logos and signage visible in backgrounds, cleaning up lot debris and adjacent vehicles, and standardizing the lighting across photos taken at different times of day and weather conditions. Background replacement puts each vehicle against a clean, professional backdrop for hero shots on featured listings. The batch processing handles the volume — 20+ images per vehicle across dozens of vehicles per week.
Results
Vehicle photo editing that took the contractor 3 days per week now takes a staff member one half-day, processing the same 40-60 vehicle weekly volume.
Monthly editing costs dropped from $4,500 to under $1,400 by bringing the work in-house with Magic Eraser.
Cleaner, more professional listing photos contributed to a 28% increase in online inquiry leads over 4 months.
“Our listings used to look like every other dealer's — cars in a crowded lot with stickers on the windshield. Now they look like studio shots. The leads noticed immediately.”
Derek Owens
Digital Marketing Manager, Summit Auto Group
Tools Used
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Related comparisons
See how Magic Eraser compares to similar tools.
TouchRetouch is a popular paid mobile app for removing objects and blemishes. Magic Eraser offers free AI-powered editing on any device with no install required. See how they compare across features, pricing, and ease of use.
Cleanup.pictures is a free web tool with one generic eraser brush. Magic Eraser gives you 100+ purpose-built removal tools — one for emoji, glasses, watermarks, sky, power lines, and dozens more — plus background removal, AI enhance, and mobile apps, in 16 languages. See how breadth changes the result.
remove.bg is the market leader for background removal, offering a powerful API and integrations with Photoshop and Figma. Magic Eraser goes further with eight AI-powered editing tools — from object removal and generative fill to AI enhance and design — all in one editor.
Two powerful AI photo editors with different strengths. Magic Eraser offers a broader set of generative AI tools for creative editing, while Photoroom excels at e-commerce product photography and batch processing. See which fits your workflow.
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