Whitmore & Lane Interiors
How an interior design firm used Magic Eraser to clean up project portfolio photos, winning 3 additional contracts worth $180K in 8 months by presenting polished design work.
The Challenge
Whitmore & Lane Interiors is a boutique residential design firm in Nashville completing 15-20 projects per year, ranging from single-room refreshes to full-home renovations. Finished project photos are critical for their portfolio website, Houzz profile, and client pitch decks. But photographing completed rooms is never clean — contractors' tools left behind, electrical outlet covers not yet installed, moving boxes stacked in corners, pet toys on floors, extension cords running across hardwood, and the homeowner's personal items (mail, medications, children's art) that shouldn't appear in a public portfolio. Hiring an architectural photographer for each project cost $2,000-3,500 per shoot, and even then, 30% of images needed Photoshop retouching to remove overlooked items.
The Solution
The design team now photographs completed projects themselves using a mirrorless camera with a wide-angle lens. Magic Eraser removes every unwanted element: contractor debris, electrical cords, personal items, outlet covers mid-installation, and reflections of the photographer in mirrors and glass surfaces. AI Enhance corrects the interior lighting — balancing warm tungsten lamps with cool daylight from windows — so rooms look naturally bright without blown-out windows or orange-tinted shadows. The firm processes an entire 40-60 photo project shoot in under an hour.
Results
Three new residential clients worth a combined $180K in design fees cited the firm's online portfolio quality as a deciding factor during the 8 months after upgrading their photo workflow.
Annual photography spending dropped from roughly $40,000 (12 professional shoots) to under $10,000 (Magic Eraser subscription plus occasional photographer for flagship projects only).
Completed projects appear on the website within a week of final walkthrough instead of waiting 6 weeks for photographer availability and retouching.
“We used to lose 2 months between finishing a project and having portfolio-ready photos. Now we shoot on final walkthrough day, clean everything up in Magic Eraser that evening, and the project is live on our site by Friday. That speed has changed how we pitch new clients.”
Caroline Whitmore
Principal Designer, Whitmore & Lane Interiors
Tools Used
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Cleanup.pictures is a free web tool with one generic eraser brush. Magic Eraser gives you 100+ purpose-built removal tools — one for emoji, glasses, watermarks, sky, power lines, and dozens more — plus background removal, AI enhance, and mobile apps, in 16 languages. See how breadth changes the result.
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