Crestview Realty
How a real estate agency used Magic Eraser to improve property listing photos, reduce editing costs, and sell properties faster.
The Challenge
Crestview Realty manages over 200 active property listings across a metropolitan area. Their agents take photos on-site, but the images often include personal items from current occupants, messy landscaping, and unflattering lighting. Previously, the agency outsourced photo editing to freelancers at $15-25 per image, creating cost pressure and 2-3 day turnaround delays that slowed listings.
The Solution
Crestview Realty started using Magic Eraser internally. Agents now clean up property photos themselves: removing personal items from rooms, erasing clutter from exterior shots, and enhancing dim interior lighting with AI tools. The team handles edits immediately after property visits instead of waiting for external freelancers.
Results
Monthly photo editing costs dropped from approximately $3,000 to under $300 by bringing editing in-house with Magic Eraser.
Properties now go live with edited photos the same day as the photo shoot, down from 2-3 business days.
All 12 agents now edit their own photos using Magic Eraser, with no formal training required.
“Our agents used to hand off phones full of photos and wait days for edited versions. Now they clean up the best shots on-site and the listing goes live that afternoon.”
Marcus Chen
Broker-in-Charge, Crestview Realty
Tools Used
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