Bright Horizons Dental Group
How a multi-location dental practice used Magic Eraser to create polished before-and-after treatment photos, increasing case acceptance by 34% and saving 12 hours per week on image editing.
The Challenge
Bright Horizons Dental Group runs 3 practices across suburban Atlanta with 8 dentists performing cosmetic and restorative procedures. They photograph every case for patient records, marketing, and insurance documentation — roughly 200 clinical photos per week. The raw images often included clutter on instrument trays, saliva ejectors in frame, unflattering overhead lighting reflections on retractors, and inconsistent color balance between operatory rooms. A front-office coordinator spent 12+ hours weekly in Photoshop cleaning up images for the website gallery, social media, and patient consultation presentations. The backlog meant many compelling cases never made it online.
The Solution
Clinical assistants now capture photos during procedures using standardized intraoral cameras and smartphones with ring lights. Magic Eraser removes distracting background elements — instrument trays, tubing, stray cotton rolls, and reflections on metal retractors. AI Enhance corrects the color balance and lighting inconsistencies between operatories, producing clinically accurate but visually clean images. Background replacement creates uniform navy backgrounds for the website's smile gallery, giving every before-and-after pair a consistent, professional presentation. The batch workflow processes an entire case's photo set in under 3 minutes.
Results
Patients shown polished before-and-after galleries during consultations accepted recommended cosmetic treatments 34% more often over a 6-month period.
Weekly image editing dropped from 12+ hours to under 2 hours, freeing the coordinator for patient-facing tasks.
The online smile gallery grew from 45 to 140 published cases in 5 months, significantly improving the practice's local search visibility for cosmetic dentistry keywords.
“Patients trust what they can see. When we show them a gallery of 100+ real transformations with clean, professional photos, the conversation shifts from 'I'll think about it' to 'When can we start?'”
Dr. Priya Narayanan
Lead Cosmetic Dentist, Bright Horizons Dental Group
Tools Used
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