Solana Jewelry Co.
How a handmade jewelry brand used Magic Eraser to produce e-commerce-ready product photos at home, cutting photography costs by 90% and increasing Etsy conversion rates by 38%.
The Challenge
Solana Jewelry Co. is a one-woman handmade jewelry business selling through Etsy, Shopify, and Instagram, with a catalog of 350+ pieces including rings, necklaces, earrings, and bracelets. Professional product photography sessions cost $1,200 per shoot for 30-40 pieces, and the founder needed 4 shoots per year to keep up with new designs. Between shoots, new pieces were listed with smartphone photos taken on her kitchen table — visible wood grain, shadows from overhead lighting, fingerprints on reflective surfaces, and inconsistent white balance. These amateur listings converted at half the rate of professionally shot items, creating a two-tier product catalog that hurt brand perception.
The Solution
The founder now photographs every new piece on her kitchen table using a smartphone and a $15 LED ring light. Background Eraser instantly removes the table surface and surroundings, replacing them with pure white or branded blush-pink backgrounds that match the Solana aesthetic. Magic Eraser cleans up dust particles, fingerprints on polished metal, and stray threads from the display cloth. AI Enhance sharpens fine details — engraving, gemstone facets, chain links — and corrects the color temperature so gold reads as warm gold and silver reads as cool silver across every listing.
Results
Annual product photography spending dropped from $4,800 (4 professional shoots) to under $500 (Magic Eraser subscription plus the one-time $15 ring light).
Listings with Magic Eraser-processed photos converted at 4.8% compared to 3.5% for the old smartphone photos, matching the rate of professionally shot items.
New designs go from workbench to live listing in under an hour instead of waiting weeks for the next professional shoot.
“I used to dread listing new pieces because the photos never matched my professional shots. Now I shoot on my kitchen table and the results are indistinguishable. My customers have no idea — they just see beautiful jewelry.”
Elena Marchetti
Founder & Designer, Solana Jewelry Co.
Tools Used
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