Preset
A saved collection of editing adjustments that can be applied to any image with a single click, ensuring consistent style across a series.
Presets capture complex combinations of adjustments — exposure, contrast, color temperature, saturation, split toning, sharpening, and more — into reusable packages. Portrait photographers develop signature presets that define their brand's visual identity. Wedding photographers use presets to maintain consistent warm tones across hundreds of ceremony and reception images. Landscape presets might boost vibrance, add contrast, and apply specific color grading. Presets serve as starting points that are refined per-image, not one-size-fits-all solutions — each photo has unique lighting and color characteristics that benefit from individual adjustment after preset application. The preset marketplace has grown into a significant industry with professional photographers selling their signature looks.
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